Video Email

[How to] Use Targeted Video with Contextual Email Marketing

targeted video in email marketing
Adding video to an email can be a game-changing event for marketers. While many email professionals shy away from the technical complications that video in email can bring to a marketing program, they lose sight of the messaging influence that video delivers to consumers.… Read On »

Contextual Email in the Customer Lifecycle: Part One

Contextual Email Marketing
There are five phases identified in the email lifecycle during a typical customer experience with a retailer – acquisition, conversion, growth, retention, and reactivation. During these phases, consumers receive emails that welcome them to a program, offer transactional confirmations, wish them a happy birthday, display rewards, up sell previous purchases, and attempt to win back lapsed members or disengaged email subscribers.… Read On »

[WEBINAR] Ultimate Guide to Email in 2017

email marketing
>> TRANSCRIPT << Peter: That’s right folks, It’s time for the new edition of the think tank with Bouncex. Welcome everyone my name is Peter Starr Northrop your webinar producer and host here at Bouncex bringing you the Ultimate Guide to Email in 2017, Behavioral Strategies with Kinetic Email.… Read On »

Exploring Kinetic Email: Part Three

Exploring Kinetic Email Design
For part three of our Exploring Kinetic Email series, I had a chance to interview our Co-Founder and VP of Market Development, Justin Foster. We discussed how Liveclicker approaches kinetic email design, where contextual email and kinetic design work together, and how kinetic email usage will change the inbox experience for all involved.… Read On »

Future of Email Arrives in Oregon

Future of Email
Join Liveclicker, Salesforce, Fluent, and Return Path on July 21st in Portland for an information-packed night of education and networking. This free event is open to email marketers only – no vendors, no booths.… Read On »

Video: Justin Foster explains RealTime Email with Thinkaholics

Use moment-of-open data to create unique email experiences with Liveclicker on Salesforce Marketing Cloud Watch Liveclicker Co-Founder & VP of Market Development; Justin Foster speak with Patrick Mulhern, Co-Founder & CEO of Thinkaholics, a media company that provides coverage and insights into the cloud computing industry.… Read On »

Inbox Acceptance: Video in Email

video email marketing
For as long as email marketing has been alive, it has been taunted, mocked and labeled as dead. The arrivals of social platforms, cloud-based technologies, and other communication channels have all threatened to de-throne the inbox in an attempt to be more ‘relevant’ to the end user.… Read On »