Email Marketing

[How to] Use Targeted Video with Contextual Email Marketing

targeted video in email marketing
Adding video to an email can be a game-changing event for marketers. While many email professionals shy away from the technical complications that video in email can bring to a marketing program, they lose sight of the messaging influence that video delivers to consumers.… Read On »

Contextual Email in the Customer Lifecycle: Part One

Contextual Email Marketing
There are five phases identified in the email lifecycle during a typical customer experience with a retailer – acquisition, conversion, growth, retention, and reactivation. During these phases, consumers receive emails that welcome them to a program, offer transactional confirmations, wish them a happy birthday, display rewards, up sell previous purchases, and attempt to win back lapsed members or disengaged email subscribers.… Read On »

Liveclicker Announces Record Growth in 2016

contextual email marketing - liveclicker
CUPERTINO, CA (PRWEB) JANUARY 19, 2017 Liveclicker, Inc. (http://www.liveclicker.com), a global provider of interactive, personalized email marketing solutions for consumer-facing brands, today announced record growth for its 2016 fiscal year, with subscription revenue up 260%, a net addition of 120 enterprise clients, and accelerated product innovation.… Read On »

Best Email Marketing Blogs of 2016

Best Email Marketing Blogs of 2016
Taking a look at last year’s memories; there are some really great ones. We witnessed Gmail update HTML acceptance, Litmus and Microsoft are dating, and interactive emails are making a substantial impact on business to consumer marketing departments.… Read On »

[NEW] Add to Calendar Templates for RealTime Email!

Contextual Email Marketing
Thanks to client feedback and our tireless product development team we’ve recently added some prebuilt Add to Calendar Templates! Templates help to expedite the creation of elements by automatically pre-configuring wizards with the most common use cases for that element.… Read On »

[WEBINAR] The 2016 Contextual Email Marketing Report

2016 Contextual Email Marketing Report
Contextual marketing technology has shifted the landscape of email in new, sometimes unpredictable ways. Many email marketers are still unsure of the best ways to take advantage of the latest breakthroughs to personalize messages based on real-time conditions.… Read On »

Exploring Kinetic Email: Part Four

kinetic email marketing
For part four of our Exploring Kinetic Email series, I interviewed our Chief Technology Officer, Walt Mann. Walt has been with Liveclicker since its inception and has seen contextual email technology grow from a simple video-in-email inclusion into a multi-functional inbox marketing system.… Read On »

2016 Contextual Email Marketing Report

Contextual Email Marketing
As contextual email technology changes the capabilities of inbox marketing, Liveclicker has compiled the 2016 Contextual Email Marketing Report to show the progression. Researching over a billion email opens, Liveclicker documents specific metrics surrounding the performance of contextual technology and methods used by Fortune 1000 companies to effectively engage consumers.… Read On »