Contextual Email in the Customer Lifecycle: Part One

There are five phases identified in the email lifecycle during a typical customer experience with a retailer – acquisition, conversion, growth, retention, and reactivation. During these phases, consumers receive emails that welcome them to a program, offer transactional confirmations, wish them a happy birthday, display rewards, up sell previous purchases, and attempt to win back lapsed members or disengaged email subscribers.… Read On »